About > History of success
History of success

1997
Foundation of  “National Chemical Company”.
Creation of the first NHK trade mark – ANTIPYATIN® (stain-removing soap).
1998
Foundation of the Trading House “NHK”.
Team of 10 people.
Creation of the base for manufacturing household sponges.
1999
Beginning of dish and body sponges manufacturing.
Practice of the fire doubling technology, unique for the Russian market; the technology allows joining foamed rubber with abrasive (fiber) without glue.
Product expansion.
Introduction of the new trade group: cloths for washing the floor.
2000
Creation of  CHISTULYA® trade mark.
Introduction of new trade groups: viscose and cellulose household cloths.
Development of partnership network.
Formation of the basic product range.
2001
Beginning of polyethylene film manufacturing: the company entered the market of garbage bags.
Construction of production complex in Sosnovy Bor with the total area of 15,000 sq. m is completed.
2002-2003
The Company becomes the leader in production of mechanical washing materials made of foamed rubber, abrasive, viscose and cellulose on the Russian market of Non food FMCG.
Team of 40 people.
ANTIPYATIN® soap becomes a brand and a “business card” of the Company.
The products are sold through the whole sales companies on the whole territory of the Russian Federation
Structuring the brands: output of the products under different trade marks.
2004-2005
Creation of  DOMINGO® trade mark.
Growth in competences of a number of key services.
Quality distribution on the territory of the RF and CIS.
Coverage of the networks of the A and B categories.
Branding of all products.
Elaboration of the optimal product range matrix.
Constant introduction of the novelties in the product range.
2006
Team of 100 people.
The company’s organizational structure includes 9 departments.
All key regions have regional managers.
Marketing department has specialists of the “complete cycle”.
Efficient logistic system is elaborated and put into operation.
TODAY
The balanced product range matrix is formed.
Distribution system in the RF and CIS is formed and structured.
The system of regional representatives is formed and structured (20 cities in the RF and Republic of Belarus).
Professional team of specialists is created.