ANTIZASOR ®

Quick solution of unpleasant problems without a plumber

Brand ANTIZASOR has been developing successfully since 2009. For a year the sales of  ANTIZASOR "Active granules" have reached the volume at a rate of 6, 3% of the market in the field of granulated goods of pipe blockage removers.

Recently this brand has been replenished with the liquid and concentrated pipe blockage removers. The assortment of this brand has been formed for satisfaction of various consumption buyers' types.

Goods category: Pipe blockage removers

Positioning: Average

Brand motto: Whatever the reason of the pipe blockage is­ - "Antizasor" will always help you to remove it.

Target : Men and women at the age from 25 till 50.

Income: Average

Vital values: comfort at home.

Consumption type: Rational. Choose Russian brands which are of the same quality as international ones but cheaper.

Preferences: Goods must be effective, pipe-protective. The package must be storage safety relevant.

Where to buy: supermarkets, street markets, housekeeping- specialized shops.

Principle of assortment formation: All types of the product (granulated, liquid, concentrated).

For various consumption buyers types:

-      concentrated pipe blockage remover is for rational people because one package can be used 4 times and its price is reasonable;

-      liquid pipe blockage remover is for economical people because the cost of 1 liter is lower than competitors suggest for 0,5 liter;

-      granulated pipe blockage remover is for extra economical people because it is enough to pay 15 roubles to forget about the pipe blockage.

The effectiveness of all types of products have been confirmed by National Scientific Centre of Household Chemical Goods.