CHISTULYA® Minimum efforts – and everything sparkles.

During 4 years CHISTULYA® trade mark has become a leader in the mass-market segment of the Russian market, the number of loyal customers is constantly growing. The products of this Trade Mark are sold all over Russia and in a number of CIS countries.

Product category

Household goods

Positioning

“Economy” segment

Insight

CHISTULYA® is for those who prefer well-tried products of good quality and reasonable price. CHISTULYA® allows spending minimum efforts, time and money for cleaning”.

Target customers

Woman of 25-55 years
Has a family.
Income: average or below average.
Makes decision of purchases.
Values: to be a good wife, mother, hostess.
Type of consumption: rational, chooses familiar products of good quality.
Preferences: worthy quality for worthy price.
Places for shopping: appliance shops and supermarkets.

Principles of product range formation

SKUs that are most demanded by the mass customer and have a high retail turnover in each group.

CHISTULYA® products