Donna Rosa^®

Economy with ease.

Clear name of the brand.

Donna Rosa^®offers goods of brand quality for a non-brand price.

Donna Rosa^® is a branch of a well-known brand "Chistulya" so a buyer has no doubts in Donna Rosa^® goods quality.

Goods category

Householding..

Positioning

Economy.

Brand motto

Donna Rosa^® saves family budget.

Target

Women at the age from 25 till 50. They have family. Make decisions of a purchase on their own.

Income

Below average.

Vital values

Family. Housekeeping.

Consumption type

Traditional. Conservative.

Preferences

Low price. Goods of familiar brands with reasonable quality.

Where to buy supermarkets and shops of household goods; street markets.

Principle of assortment formation

the most popular items among average buyers only and the most popular as SKU in a group or two.

Donna Rosa^® products