IKEEP! ® Everything is in your gentle hands

OOO Trading House HNK represents a new brand IKEEP! which symbolizes a woman's care for herself and her family.

Goods category: Hygienic

Positioning: Economy+ Average

Brand motto: With the goods of the brand IKEEP! a woman's care for herself and her family becomes gentle and sensible at the same time. The care for the family with IKEEP! is not obtrusive, it is directed on achieving the best personal results.

Target: Women at the age from 20 till 55. Family-oriented. It is them who make a decision to buy goods.

Income: Average or below average

Vital values: Family. Self-development. They love to look after themselves and their family.

Consumption type: Rational but can buy a product if they like the design.

Preferences: Goods of good quality and stylish design. Clear purpose of using and reasonable price. Like to buy new products of familiar brands if they are not too expensive.

Where to buy: supermarkets and shops of household goods.

Principle of assortment formation: popular items among average buyers and the most popular as  SKU in each group.